How to fail in MLM marketing
A few problems that some new MLM marketing people have:
1. No upline support.
Once a person joins a new MLM marketing program, he or she is vulnerable and needs a lot of help from something or someone.
In many cases, the uplines are not actively helping them. This happens a lot when the uplines are simply sponsoring as many people as they can with no regard to what happens to them after they get sponsored.
Steps to Find Freebies to Add to Your E-book
Those of us who regularly shop on line are familiar with the array of free gifts, free bonuses and just plain freebies that are offered to a visitor to a website to encourage them to buy. How could you collect, select and offer free gifts, which will be valued as much as the original merchandise that is being purchased, put these gifts together and add them to your E-book? There are just three steps to do that very thing. They are:
1. Identify your key words in each chapter of your E-book. Now, type those words into your favorite search engine. You are looking for free E-books on the same subject in more depth, by a greater expert than you are, or by someone who gives a new and fresh angle to the topic. Add a link to the free E-book in each chapter of your E-book.
2. Research the Internet for related free gifts. Now you are looking for things that you could give as free gifts in your E-book that will make it more appealing and give it more pass-along appeal to your readers. For example: If you are selling gardening supplies, find a planting guide on the web that can be downloaded and include that as a gift in your E-book.
3. Download the freebies. Visit the freebies pages on those web sites. Most sites have freebies and encourage you to distribute them.
Other key words I searched for are freebies, free E-books, and free reports and then gave the key word that I wanted the free stuff for. Like? freebies for gardeners.
Give your reader the vest that you can offer. Give them your book, additional reading material and free gifts to boot. Everybody loves a bargain!
E-books and Affiliate Programs
Some E-books combine very well with an affiliate program. When the affiliate receives some extra benefit from promoting the viral message, like being able to brand your E-book with his affiliate links, the affiliate makes a sale when a reader buys through a branded link. You benefit from increased traffic on your website because the affiliate is willing to promote the E-books for you.
Be absolutely certain that your message includes a clear call to action. There shouldn’t be any doubt whatsoever about what you intend recipients to do. Make sure that the instructions are perfectly clear so that recipients know HOW to act. The action that you require should be simple and obvious as well. Don’t make things complicated or it will confuse the reader, such as by adding numerous links.
Remember the K.I.S.S. principle Keep It Simple Stupid! The incentive should be clear to those you want to take an action. Readers will look at your offering for about seven seconds before they move on. If it takes longer than that for them to figure out what it is you want them to do, they will move on. Don’t make your message vague or difficult to comprehend. If you do, chances are you will lose them. You must respect your readers enough to express your message clearly.
Once you are sure you have an E-book that will be of value to an affiliate program, approach them with your idea and be able to show that it will be mutually beneficial.
Viral Marketing using E-books is one of many techniques that all together have a cumulative effect in attracting customers and subscribers to your business and in attracting targeted visitors to your website. You will very soon find out that this is an excellent way of increasing sales, subscribers and referrals.
15 Top Blog Marketing Tips
1. Place all your feeds on the following website and the directories listed on this page - http://www.rss-feeds-directory.com/blog_lists.html
2. For fast inclusion into yahoo, get yourself a “my yahoo” page - http://my.yahoo.com/ and place your rss feed on that page.
3. Have a link which allows other people to put your rss feed on their own “my yahoo” page. See “my yahoo” for details.
4. For fast inclusion to msn, also open a “my msn” account and add your rss feed to that page.
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10. Lightening Fast Ways To Escalate Your Sales
1. Sell an inexpensive product to sell an expensive product.If people like your inexpensive product, they’ll be persuaded to buy your expensive one.
2. Allow your visitors to decided how much they want to pay for your product. I only recommend it for products that don’t sell or ones that hardly sell.
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5 Killer Ways To Explode Your Opt In List
Your Opt In list is the life-blood of your business. What better way can there be than having thousands of people to market to every month for ‘Zero Cost’. A valuable customer list is the most important aspect of any business, online or off.
Here are some killer examples for you to gain more subscribers:
1. Make Them An Offer They Can’t Refuse.
“I’m going to make you an offer you can’t refuse”. Remember that saying? The first step to consider is what to offer your subscribers. Find out what people want and create a free product, ebook or report around that topic.
When Google changed their Algorithm, immediately people were asking, what went wrong? How can I get my positions back?
I retained my positions on Google and proceeded to run various tests to see what had changed. I quickly figured out what was needed to get top 10 positions and created a free report called “The Google Shake-UP”. A FREE ECourse on Getting Top 10 Positions On Google – Even After The Florida Update.
…Offer people what they want and they will not ignore your message.
2. Writing Compelling Articles and Reports.
Write and submit articles to ‘article directories’ with a compelling resource box at the end of your report. If you have a website about Dog’s, you could write a report called “How To Train You Dog In 7 Easy Steps, Without Hiring a Pro-fessional Dog Trainer”. Then you just add a compelling resource box at the end. You can see mine at the bottom of this article. This is by far the best way to grow your opt in list.
3. Posting To Online Forums.
This is a great way to get recognised. Actively participating in online forums and message boards will build credibility for you around your chosen subject. Just make sure you always post your signature at the bottom of the posting or report, with a link to your newsletter address and or signup email.
To build up more interest you could write a ‘3-day’ course on your chosen subject and submit ‘day-1’ to the online forums. All you do to build up anticipation is this:
At the bottom of your post in you signature or a P.S you can add the following:
To get ‘day-2’ of this special report, please send a blank email to: yournewsletter@yourautoresponder.com - This points to your newsletter with ‘day 2’ preloaded to send out.
You get the idea.. This builds great anticipation and will generate a lot of interest. Just make sure your initial report is compelling enough for them to want the second edition.
4. Run a Reward Scheme To Existing Subscribers.
If you have an existing list of over 500 subscribers, you could send out an announcement to them saying that you are running a special promotion for the next 30 days, and you are going to offer them a reward for sending you the most subscribers.
You could send them a cash bonus or a free program at the end of the month. This can all be tracked by simple affiliate script software.
5. Submit To Ezine Publishers.
There will be many existing email list owners on your chosen topic. You could approach them and ask politely to use your article in their ezine.
Publishers are always on the lookout for new content to send to their lists. Don’t forget the resource box to sign up for your ezine.
If you write them an email, just follow these points and they should have no reason to reject your offer.
a. Subscribe to their ezine for a couple of editions and get to know the way they do things.
b. When your report is ready, email them with a positive comment about their newsletter.
c. Make sure you article or report is helpful and ask them to publish it in their ezine.
d. In return offer them something for free. Ie. A report you have written around that chosen topic.
As long as your report is useful and you approach them politely and positively, you should be able to get your article published in various ezines. This is a killer way to get more subscriber to your opt in list.
6 Power Packed Tips For Article Writers
1. Offer an email course, multipart report or a free subscription to your ezine in your resource box.
Have your readers come to your site to get your report, course or subscription to your ezine so that they’ll be able to see what your site has to offer them.
If you use your resource box to promote your ezine, provide a sample issue or an archive of your past issues on your site to get more of your visitors to subscribe.
2. Participate in article swaps.
You could run another publishers f~ree to reprint article in your ezine in exchange for the same.
You could also write a new article to run exclusively in the other publisher’s ezine in exchange for her writing a new original article to be published in your ezine.
In addition, you could post other article writers’ articles on your site in exchange for them posting your articles on their sites.
This will help you to get more reciprocal links and also help you to increase your repeat traffic by keeping your site updated with new content.
3. Make your articles available for your affiliates to publish with their affiliate URLs in your resource box.
Letting your affiliates publish your articles in their ezines or on their web sites with their affiliate URLs in your resource box will give them an easy way to effectively promote your business.
It will also help you to attract more people to your affiliate program because you’ll be providing your affiliates with a valuable marketing tool.
When using your articles in this way, link only to your site in your resource box to ensure that your affiliates will earn commissions on all their referrals.
4. Create a mailing list that tells people when you’ve written a new article or articles.
Your list can help you to get your articles published on a regular basis by ezine publishers and webmasters who enjoy your writing.
Your list can also help you to keep your affiliates up to date on new articles they can use to earn commissions and help you to successfully get more people to join your affiliate program.
5. Use your articles to create a free ebook.
You could create an ebook compilation of your articles and use it as a bonus for joining your ezine or purchasing your product.
You could also offer your ebook as a freebie to get more people to visit your site.
To increase the profit you get from your ebook you could let people rebrand your ebook with a link to their website, business or affiliate program.
If you run an affiliate program, you could also let your affiliates rebrand your ebook with their affiliate URLs and use your ebook to earn more commissions.
6. Use your articles to create an ebook you can sell.
If you’ve written lots of articles you could put together a best of compilation of your articles and sell it to your visitors.
To increase your sales you could give people the resell rights to your ebook along with their purchases.
This will increase your ebook’s perceived value because you’ll be giving your customers a way to make money with your ebook.
6 Best Places to Submit Your Articles
You know that writing articles is the best free way to promote your business and gain credibility. You understand the importance of articles containing actual information and not being just long sales letters.
Do you know the absolute best places to submit all of those wonderful articles you have written?
Here is your list of the top 6 places to submit your articles:
1. Idea Marketers
With an Alexa ranking of 13,015, this site is one that you definitely don’t want to miss submitting to. You have to sign up for a free account. Instantly accepts your article. http://www.ideamarketers.com
2. Go Articles
This one has an Alexa ranking of 17,504. You have to sign up for a free account. This site is part of the Jayde Network. Instantly accepts your article. http://www.goarticles.com
3. Article City
Article City has an Alexa ranking of 20,024. No account is required. http://www.articlecity.com
4. Article Announce
This group has 2,712 subscribers (June 2004). Provides content to hundreds of newsletters, magazines, and websites. http://groups.yahoo.com/group/article_announce/
5. Free Content
This group has 1,557 subscribers (June 2004). Hosted by Website101.com. http://finance.groups.yahoo.com/group/Free-Content/
6. Publisher Network
This group has 686 subscribers (June 2004). Lets you swap articles with other newsletter publishers. http://groups.yahoo.com/group/publisher_network/
By all means, submit your articles anywhere and everywhere it is appropriate. But there are certain websites that should always be included on your list. These places have a high number of visitors and/or subscribers.
The why and how to use MLM mailing lists
MLM mailing lists may be the cause of more heartbreaks than any other single factor in mail order. A poorly chosen list, a weak mailing and the high cost of mailing to a list can shadow the optimism of a new marketer very quickly.
That is why it is best to arm yourself with MLM mailing list knowledge before embarking on that path.
Whether or not you should use an MLM mailing list to sell your product or service depend on several things:
Is what you are offering too complex an offering to be explained in a 30-word ad?
Can you afford to mail 200 to 1,000 pieces on the chance that you would not get a single order?
Can you make a profit selling your product to only two to twenty people in a 1,000 piece mailing?
Will a re-order of your product be required? Can you make your re-orders pay for the losses you will likely get from mailing to a list?
Do you know enough to choose the right MLM mailing list for your offering?
It takes either great faith in your offering or great stupidity to mail with a list. Most MLM mailing lists that companies are offering today specialize in opportunity seekers. These are the people who are generally quite new to mail order. They are either looking for a product to sell or an offer that will get them rich in a hurry.
Most of these opportunity seekers are engaged in chain letter type schemes at some point. They use MLM mailing lists to make gains in their plans.
Most of them lose money, but enough people will try it once to make money. These dreamers are the bread and butter for a lot of MLM mailing list companies.
Unless you have a truly superior offering for these opportunity seekers and you probably do not have one, they are not really worth your time and money. Most of them are unsophisticated dabblers.
MLM mailing lists, offered by many companies, are truly an interesting way to test response to an MLM offer. Many MLM people like to write back about their successes and failures. And they will always respond to a superior product.
Specialized product-buyers’ lists can work beautifully if the offering is unique enough and worth a try for merchandise marketing.
Regardless of what kind of mailing list you use, be very careful in choosing a good list. Many are sold and resold to people making the very same offering. A waste of everyone’s money. Free MLM mailing lists are usually as good as their price indicates. Check the guarantees.
Common sense will tell you which are good for you and which are good for the company selling the MLM mailing lists. Check to see how the lists are compiled. Are they people who have already bought something by mail, or are they merely people who indicated they might want to buy something by mail?
It is recommended that you never start any campaign with a mailing list even though advertising is so much cheaper. They are proven to work more effectively.
Keep this in mind. When you are ready to try MLM mailing list, be fully prepared to lose every penny you spend in buying and mailing that list, because it certainly could happen.
5 Reasons Why Blogging is the New Internet Marketing Tool
Blogging is a concept that started in late 90s. It used to be a way to comment an existing webpage, an opportunity for visitors and readers to react or voice out one?s opinion on the said page. What started as a single-sentence commentary has evolved into pages of personal take on just about anything and everything under the sun. As it continues to move forward, online advertising has tapped into the blogs potential. Here are 5 reasons why you should use blogging as an Internet marketing tool.
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